In the UK the Western European hedgehog (Erinaceus europaeus) is widely treasured and was voted the UK's national emblem in a poll by BBC wildlife magazine. However, globally, other species of hedgehogs are valued for a different reason, their use in traditional medicines. This study reports on the trade of the North African hedgehog (Atelerix algirus) and other species, focusing on trade in Morocco. The study reveals that the hedgehog trade is common in several cities in the country and often involves live hedgehogs. The main worry from the article is the lack of monitoring of impacts of the trade, due to a lack of knowledge on population sizes of the species. Not mentioned in the article are the welfare implications of trading live hedgehogs, which again is not monitored.